Create and manage customers, campaigns, advertisements, discounts, coupons/promotion codes, expressions, direct mail, and lists.

Personalize the buying experience with targeted merchandising.

Create and schedule campaigns for customers who compete in the same industry. The competing ads never appear on the same page.

Create direct mail to distribute e-mail message ads to a targeted group of users. Direct mailings can include attachments, such as pictures, discounts, or URLs.

You use Marketing Manager to define and update the following information:

Advertisements. A piece of content that Commerce Server delivers on the Web site based on a specific formula for delivery. An advertisement typically has a delivery goal, date ranges, and target attributes.

Campaigns. A marketing program that represents one or more contracts or orders from an advertiser.

Campaign expressions. A condition that Commerce Server evaluates against profiles to determine whether to deliver content, or perform another action. Expression-based marketing is the process of creating expressions that define the customers or context that you want to target and the type of content that you want to deliver.

Customers. An owner of a marketing campaign such as an advertiser, an agency, or a business manager that is using Commerce Server.

Discounts and coupons/promotion codes. A type of marketing promotion in which you invite shoppers to save money on specific products or product groups.

Direct mail. A service that you use to send bulk e-mail messages to a specified group of users by using mailing lists.

User lists. A collection of user records that you use to send a direct mail message for targeted marketing purposes.

Reference tables. Reference data that specifies limits or describes information that you use to manage the size and placement of advertisements on your Web site, and also associate  advertisements with specific industries.