Create, edit, and delete marketing data. Create, modify, and delete the following objects:

Create new marketing object wizards. Use the following wizards to create new campaigns and campaign items:

Set campaign goals. Set campaign goals by the number of clicks on an advertisement, by requests for an advertisement, at the campaign-level, or at the advertising item-level.

Set targets for advertisements and discounts. Define the pages or target groups where you want advertisements to appear.

Activate campaigns. Campaigns become active when they are approved by a Marketing Approver.

Schedule campaigns. Specify the start and end dates of a campaign.

Clear campaigns and customers. Remove inactive or expired campaigns or customer items.
 

Create different types of ads. Select between house and paid ads. Define advertising content from the following choices: Clickable and non-clickable Image; Text; HTML; Buy Now; Windows Media Services; Left, Right, and Top vignette; and No Display.

Schedule ads. Specify the start and end dates of an ad.

Approve/disapprove ads. Ads do not become active until approved by a Marketing Approver.

Preview ad. Preview ads in Microsoft Internet Explorer before activating the ad.

Copy ad. Copy an existing ad and then modify its properties to quickly add new ads to a campaign.

Purge expired ads. Delete inactive or expired ads.
 

Create different types of discounts. Define discounts from the following choices: Simple Discount, Minimum Purchase Discount, Buy N/Get 1 Free, Paired Discount, Paired Set Discount, and Order Discount.

Create coupons. Define coupons as private, public, or restricted.

Create coupon-enabled discounts. Add coupons to discounts.

Define discount interaction policies. Define combination, prioritization, and exclusion for campaign items.

Approve/disapprove discounts. Discounts do not become active until approved by a Marketing Approver.

Preview discount. Preview discounts in Microsoft Internet Explorer before activating the discount.

Copy discounts. Copy an existing discount and then modify its properties to quickly add new discounts to a campaign.

Import/export coupon codes. Export and import coupons.

Coupon wizards. Use the following wizards to manage coupons:

•         Add Coupons Wizard. Add coupons to a discount campaign item.

•         Export Coupons Wizard. Export a batch file of private coupons to send
        to vendors so that they can distribute them to their customers.

Create different types of direct mail. Define direct mail content from four formats: Text, MIME, HTML, and MHTML.

Personalize direct mail. Invoke an ASP page to personalize each message before sending it to the user.

Add attachments. Add any file that contains information as an attachment.

Set global opt-out. Choose to ignore global Opt-Out lists when you send direct mail to users.

Copy direct mail. Copy an existing direct mail object and then modify its properties to quickly add more direct mail for a campaign.

Schedule direct mail. Specify the start and end dates of a direct mail item.

Send test mail. Direct mail can be sent to a test list and personalized pages reviewed for accuracy.

Approve/disapprove direct mail. Direct mail does not become active until approved by a Marketing Approver.
 

 Basic search. Find advertisements, customers, campaigns, or discounts based on selected filters and full or partial name or property.

 Expression-based search. Find advertisements, customers, campaigns, or discounts based on custom based on Boolean expressions.
 

List views. View search results or data objects. Sort objects based on a selected property.

Preview pane. View the properties of an object selected in the List View.

Status view. View summary of information for selected object.

Task views. View and select tasks available for the selected object.

Tree views. View and explore the marketing data hierarchy.
 

Multilingual subject line. Specify the text for display in the direct mail subject line for each language supported.

Basket display multilingual text. Support for displaying text on the Web page that explains a discount in the user's selected language.